Over the course of fifteen years I have worked with businesses to develop their brand image and expand their customer base. My expertise is in branding, marketing, and relationship management.
My journey has taken me through New York, London, and Paris, where I have lived, studied, and worked. I earned a Bachelor of Arts in Communication from the State University of New York at Albany and recently completed a certificate in Entrepreneurial Acceleration from the Wharton School at the University of Pennsylvania. Additionally, I hold a certificate in Fashion Image and Styling from the Istituto Marangoni in Paris.
Currently, I channel my diverse skills, aesthetic sensibility, and attention to detail into my work as a marketing consultant in the Berkshires. Fueled by curiosity and a drive for innovation, I am known for my entrepreneurial spirit, warm nature, and meticulous approach.
PROFESSIONAL ACHIEVEMENTS
Led social media for a local real estate developer, increased engagement by 75% and reach by 80%.
Created and curated a widely loved, artisan based retail business for interior designer Bunny Williams, launched e-commerce and a private label collection of tablecloths.
Collaborated with a wealth management office to reimagine the client experience, resulting in a complete rebrand of their business and marketing materials, increasing their assets under management by nearly 70% over four years.
Built a direct to consumer revenue stream for a luxury fashion collection, planned more than twenty events a year and established a leading “VIP” sales category.
Sourced all French and Italian womenswear for eight issues of Harper’s Bazaar — fueled by the work ethic of a resourceful, multitasking wiz.
PROFESSIONAL SKILLS
STRATEGY
Planning, business development, research, analytics, big picture thinking
COMMUNICATION
Customer relations, social media, cross-functional collaboration, networking, negotiation
IMPLEMENTATION
Event management, content creation, website management, budget management
TECHNICAL PROFICIENCY
Google Suite, Microsoft Office, Canva, Square, Shopify, Dubsado, Salesforce, Instagram, Facebook, Adobe InDesign, Adobe Photoshop
COLLABORATIVE WORK
With Bunny Williams for 100 Main
With Hilary Van Wright alongside our textile passion project, Sonya